Arpan Bumb

Arpan Bumb

London Business School - London / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5270848
person_outline Arpan Bumb's MOST POPULAR ARTICLES
1-) The challenges faced in technology-driven classes during covid-19S Sharma, A BumbInternational Journal of Distance Education Technologies (IJDET) 19 (1), 66-88, 2021562021
2-) Product placement in entertainment industry: a systematic reviewS Sharma, A BumbQuarterly Review of Film and Video 39 (1), 103-119, 2022252022
3-) Role Portrayal of Women in Advertising: An Empirical StudyS Sharma, A BumbJournal of International Women\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Studies 22 (9), 236-255, 2021222021
4-) Femluencing: Integration of Femvertising and Influencer Marketing on Social MediaS Sharma, A BumbJournal of Interactive Advertising 22 (1), 95-111, 2022232022
5-) Culture in advertising: model for Indian marketsS Sharma, A BumbJournal for Cultural Research 24 (2), 145-158, 202092020