Arun Sharma

Arun Sharma

Narsee Monjee Institute of Management Studies - Mumbai / India
Business & Management / Marketing
AD Scientific Index ID: 5586684
नरसी मोनजी प्रबंधन संस्थान
person_outline Arun Sharma's MOST POPULAR ARTICLES
1-) Switching behaviour as a function of number of options: How much is too much for consumer choice decisions?A Sharma, SK NairJournal of consumer behaviour 16 (6), e153-e160, 2017232017
2-) Category ratio: A search for an optimal solution to reduce choice overloadA Sharma, SK NairJournal of Consumer Behaviour 22 (4), 880-890, 202342023
3-) Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agendaA Sharma, M SharmaInternational Journal of Consumer Studies (Category A), 202312023
4-) When Chatbots Struggle with Customer Queries: Can Humans Help Them?H Hari, A SharmaJournal of Computer Information Systems (Category A), 20242024
5-) Asha Handicrafts Association: Redefining the Value Proposition StrategyM Bharat, N Vineet, S ArunIvey case - Harvard publishing link: https://store.hbr.org/product/asha …, 20202020