Arvind Rangaswamy

Arvind Rangaswamy

Pennsylvania State University - University Park / United States
Business & Management / Marketing
AD Scientific Index ID: 898428
person_outline Arvind Rangaswamy's MOST POPULAR ARTICLES
1-) Customer satisfaction and loyalty in online and offline environmentsV Shankar, AK Smith, A RangaswamyInternational journal of research in marketing 20 (2), 153-175, 200325832003
2-) The impact of new media on customer relationshipsT Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...Journal of service research 13 (3), 311-330, 201022162010
3-) Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributesAM Degeratu, A Rangaswamy, J WuInternational Journal of research in Marketing 17 (1), 55-78, 200015932000
4-) Customerization: The next revolution in mass customizationJ Wind, A RangaswamyJournal of interactive marketing 15 (1), 13-32, 200112402001
5-) Innovations in retail business modelsA Sorescu, RT Frambach, J Singh, A Rangaswamy, C BridgesJournal of retailing 87, S3-S16, 201111222011