Ashlee Humphreys

Ashlee Humphreys

Northwestern University - Evanston / United States
Business & Management / Marketing
AD Scientific Index ID: 849643
person_outline Ashlee Humphreys's MOST POPULAR ARTICLES
1-) Uniting the tribes: Using text for marketing insight Journal of marketing 84 (1), 1-25, 2020
2-) The intersecting roles of consumer and producer: A critical perspective on co‐production, co‐creation and prosumption Sociology compass 2 (3), 963-980, 2008
3-) Automated text analysis for consumer research Journal of Consumer Research 44 (6), 1274-1306, 2018
4-) Megamarketing: The creation of markets as a social process Journal of marketing 74 (2), 1-19, 2010
5-) Semiotic structure and the legitimation of consumption practices: The case of casino gambling Journal of Consumer Research 37 (3), 490-510, 2010