Ashleigh Mcfarlane

Ashleigh Mcfarlane

Napier University Edinburgh - Edinburgh / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5218097
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person_outline Ashleigh Mcfarlane's MOST POPULAR ARTICLES
1-) # 50+ fashion Instagram influencers: cognitive age and aesthetic digital labours Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020
2-) Netnography: observing and interacting with celebrity in the digital world Celebrity Studies 6 (3), 378-381, 2015
3-) Putting passion to work: passionate labour in the fashion blogosphere European Journal of Marketing 56 (4), 1210-1231, 2022
4-) Re-Fashioning Kate: The Making of a Celebrity Princess Brand. Advances in Consumer Research 41, 2013
5-) Consuming Kate: unpacking the feminine ideologies surrounding the celebrity princess brand