Ashok Bhattarai

Ashok Bhattarai

Midwestern State University Texas - Wichita Falls / United States
Business & Management / Marketing
AD Scientific Index ID: 4960859
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person_outline Ashok Bhattarai's MOST POPULAR ARTICLES
1-) Constructive resistance in the frontlines: how frontline employees’ resistance to customer incivility affects customer observersO Kamran-Disfani, R Bagherzadeh, A Bhattarai, M Farhang, LK ScheerJournal of Service Research 26 (4), 560-577, 202342023
2-) Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategyJL Saavedra Torres, A Bhattarai, A Dang, M RawalJournal of Research in Interactive Marketing 18 (2), 220-237, 202492024
3-) Enhancing consumer online reviews: the role of moral identityMT Adjei, N Zhang, R Bagherzadeh, M Farhang, A BhattaraiJournal of Research in Interactive Marketing 17 (1), 110-125, 202392023
4-) Single versus multiple salesforce go-to-market strategy: the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensityNA Anaza, BN Rutherford, GJ Wu, A BhattaraiJournal of Business & Industrial Marketing 38 (3), 680-697, 202392023
5-) Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assetsS Aghaie, O Kamran-Disfani, A Javadinia, M Farhang, A BhattaraiEuropean Journal of Marketing 56 (5), 1556-1583, 202242022