Asli Tolunay

Asli Tolunay

Yeditepe University - İstanbul / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 5928590
Yeditepe Üniversitesi
person_outline Asli Tolunay's MOST POPULAR ARTICLES
1-) Social Media Adoption: A Process-based ApproachA Toker, M Seraj, A Kuscu, R Yavuz, S Koch, C BissonJournal of Organizational Computing and Electronic Commerce 26 (4), 344-363, 2016
2-) An Exploratory Study on the Dimensions of Employer BrandingA Kuşçu, EY OkanÖneri Dergisi 9 (34), 119-130, 2010
3-) Understanding Mobile Advertising Acceptance: An Integrative ApproachDS Özçam, A Kuşçu, U YozgatInternational Journal of Mobile Communications 13 (4), 376-397, 2015152015
4-) Analyzing online shopping behavior from the perspective of YouTube: Do Vlog content and Vlogger characteristics matterA Tolunay, H EkizlerOPUS International Journal of Society Researches 18 (41), 3041-3065, 2021152021
5-) An empirical investigation on influencer marketing: The impact of content-related, follower-related and influencer-related factors on consumers’ purchase intentionsS Daimi, A TolunayIstanbul Management Journal, 59-86, 2021