Astrid Dickinger

Astrid Dickinger

MODUL University - Vienna / Austria
Business & Management / Marketing
AD Scientific Index ID: 1388008
Modul University Vienna
person_outline Astrid Dickinger's MOST POPULAR ARTICLES
1-) Diffusion and success factors of mobile marketingA Scharl, A Dickinger, J MurphyElectronic commerce research and applications 4 (2), 159-173, 20058682005
2-) An investigation and conceptual model of SMS marketingA Dickinger, P Haghirian, J Murphy, A Scharl37th Annual Hawaii International Conference on System Sciences, 2004 …, 20044012004
3-) Coupons going wireless: Determinants of consumer intentions to redeem mobile couponsA Dickinger, M KleijnenJournal of interactive marketing 22 (3), 23-39, 20083902008
4-) The role of perceived enjoyment and social norm in the adoption of technology with network externalitiesA Dickinger, M Arami, D MeyerEuropean Journal of Information Systems 17 (1), 4-11, 20084022008
5-) Analyzing destination branding and image from online sources: A web content mining approachC Költringer, A DickingerJournal of Business Research 68 (9), 1836-1843, 20153792015