Atabak Mehrdar

Atabak Mehrdar

Erasmus University - Rotterdam / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 5272045
Erasmus Universiteit
person_outline Atabak Mehrdar's MOST POPULAR ARTICLES
1-) Should price cannibalization be avoided or embraced? A multimethod investigationA Mehrdar, T LiProduction and Operations Management 32 (12), 3816-3836, 202312023
2-) From Attraction to Disappointment: The Impact of Starting Prices on Consumer Overoptimism and Purchase IntentionsA Mehrdar, B Rezaee, T LiAvailable at SSRN 4623129, 20232023
3-) Overoptimism is a Bottleneck for Effective Price CommunicationA Mehrdar, B Rezaee, T LiAcademy of Management Proceedings 2022 (1), 15908, 20222022
4-) Should Price Cannibalization be Avoided or Embraced? A Multi-Method InvestigationA Mehrdar, T LiA Multi-Method Investigation (August 19, 2021), 20212021
5-) An Optimal Pricing Strategy with CannibalizationA Mehrdar, T LiAcademy of Management Proceedings 2020 (1), 21205, 20202020