Atefeh Yazdanparast

Clark University - Worcester / United States

Business & Management / Marketing

AD Scientific Index ID: 880011

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Atefeh Yazdanparast's MOST POPULAR ARTICLES

1-) Co‐creating logistics value: a service‐dominant logic perspectiveA Yazdanparast, I Manuj, SM SwartzThe International Journal of Logistics Management, 20102042010

2-) Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousnessMDN Sakib, M Zolfagharian, A YazdanparastJournal of Retailing and Consumer Services 52, 101733, 20201102020

3-) Consumer based brand equity in the 21st century: an examination of the role of social media marketingA Yazdanparast, M Joseph, F MunizYoung Consumers 17 (3), 243-255, 20161062016

4-) Revealing obstacles to the consumer imaginationN Spears, A YazdanparastJournal of Consumer Psychology 24 (3), 363-372, 20141022014

5-) Can consumers forgo the need to touch products? An investigation of nonhaptic situational factors in an online contextA Yazdanparast, N SpearsPsychology & Marketing 30 (1), 46-61, 2013962013

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