Atul Kulkarni

Atul Kulkarni

Southern Connecticut State University - New Haven / United States
Business & Management / Marketing
AD Scientific Index ID: 5271746
person_outline Atul Kulkarni's MOST POPULAR ARTICLES
1-) The Language of Marketplace Rituals: Implications for Customer Experience ManagementCC Otnes, BE Ilhan, A KulkarniJournal of Retailing 88 (3), 367-383, 20121252012
2-) Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message FramingAA Kulkarni, H YuanJournal of Advertising 44 (3), 254-263, 2015372015
3-) Boomerang Effect of Incentive Reminders During a Shopping TripAA Kulkarni, XC Wang, H YuanJournal of Consumer Marketing 36 (5), 592-599, 2019112019
4-) Construal-Level Mindsets Enhance Behavioral Persistence in Response to Incentive ValenceAA Kulkarni, H YuanJournal of Behavioral Decision Making 30 (5), 1041-1051, 2017112017
5-) No Shipping Fees or Free Shipping? Impact of Temporal Proximity on the Relative Effectiveness of Promotional FramingAA KulkarniJournal of Promotion Management 26 (1), 50-74, 202052020