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Audhesh Paswan
AD Scientific Index 2024
Business & Management / Marketing
University of North Texas - Denton / United States
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Audhesh Paswan's MOST POPULAR ARTICLES
1-)
Consumer innovativeness and perceived risk: implications for high technology product adoptionT Hirunyawipada, AK PaswanJournal of consumer marketing, 20065582006
2-)
Private label brand image: its relationship with store image and national brandA Vahie, A PaswanInternational Journal of Retail & Distribution Management, 20064902006
3-)
Cross-functional integration and new product success: an empirical investigation of the findingsLC Troy, T Hirunyawipada, AK PaswanJournal of Marketing 72 (6), 132-146, 20084492008
4-)
Market orientation, positioning strategy and brand performanceP Iyer, A Davari, M Zolfagharian, A PaswanIndustrial Marketing Management 81, 16-29, 20192672019
5-)
E-tailer׳ s return policy, consumer׳ s perception of return policy fairness and purchase intentionZ Pei, A Paswan, R YanJournal of Retailing and Consumer Services 21 (3), 249-257, 20142522014
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