Audra Wormald

Audra Wormald

University of North Carolina Chapel Hill - Chapel Hill / United States
Business & Management / Strategic Management
AD Scientific Index ID: 5589119
person_outline Audra Wormald's MOST POPULAR ARTICLES
1-) David overshadows Goliath: Specializing in generality for internationalization in the global mobile money industryA Wormald, R Agarwal, S Braguinsky, SK ShahStrategic Management Journal 42 (8), 1459-1489, 2021292021
2-) Does a Theory-of-Value Add Value? Evidence from a Randomized Control Trial with Tanzanian EntrepreneursR Agarwal, F Bacco, A Camuffo, A Coali, A Gambardella, H Msangi, ...SSRN Working Paper, 2023202023
3-) Pioneering digital platform ecosystems: The role of aligned capabilities and motives in shaping key choices and performance outcomesA Wormald, SK Shah, S Braguinsky, R AgarwalStrategic Management Journal 44 (7), 1653-1697, 2023152023
4-) Money Matters: Pioneering of Platforms Under Institutional Uncertainty in the Global Mobile Money IndustryAE WormaldUniversity of Maryland, College Park, 202212022