Av Shukla

Av Shukla

Birla Institute of Management Technology - Greater Noida / India
Business & Management / Marketing
AD Scientific Index ID: 4835556
बिरला प्रबंधन प्रौद्योगिकी संस्थान
person_outline Av Shukla's MOST POPULAR ARTICLES
1-) Store choice behaviour for consumer durables in NCT-delhi: Effect of shopper’s demographics AK Gupta, AV Shukla Paradigm 19 (2), 152-169, 2015 152015
2-) Online Retail Format Choice Behaviour of Indian Customers for Reasoned Purchase : A Cultural Perspective AVS A K Gupta Journal Of International Consumer Marketing, 2019 62019
3-) A model of retail format choice for a reasoned purchase: conceptualising role of perceived risk, norms, and behaviour control in Indian culture AK Gupta, AV Shukla International Journal of Indian Culture and Business Management 18 (4), 496-517, 2019 32019
4-) A study of corporate social responsivenessDY Chacharkar, AV ShuklaManagement and Labour Studies 29 (2), 120-128, 200442004
5-) CRM: Reality, Implications and ActionM Chaturvedi, AV ShuklaInternational Journal of Management Research, 14, 201122011