Avery Abernethy

Avery Abernethy

Auburn University - Auburn / United States
Business & Management / Marketing
AD Scientific Index ID: 836553
person_outline Avery Abernethy's MOST POPULAR ARTICLES
1-) The information content of advertising: A meta-analysis Journal of advertising 25 (2), 1-17, 1996
2-) Advertising information: services versus products Journal of Retailing 68 (4), 398, 1992
3-) Television exposure: Programs vs. advertising Current Issues and Research in Advertising 13 (1-2), 61-77, 1991
4-) Beyond Effective Frequency Evaluating media schedules using frequency value planning Journal of Advertising Research 42 (6), 33-46, 2002
5-) Differences between advertising and program exposure for car radio listening. Journal of Advertising Research, 1991