Ayan Ghosh Dastidar

Ayan Ghosh Dastidar

Clark University - Worcester / United States
Business & Management / Marketing
AD Scientific Index ID: 5218585
person_outline Ayan Ghosh Dastidar's MOST POPULAR ARTICLES
1-) A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personalityRM Cortez, AG DastidarJournal of Business Research 145, 92-105, 2022562022
2-) Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales?RM Cortez, WJ Johnston, AG DastidarJournal of Business Research 155, 113388, 2023242023
3-) Societal Spillovers of TV Advertising–Social Distancing During a Public Health CrisisA Ghosh Dastidar, S Sunder, D ShahJournal of Marketing 87 (3), 337–358, 202362023
4-) Customer-centric marketing: what, how, and why do customer habits matter?D Shah, AG DastidarHandbook on Customer Centricity, 157-179, 201912019
5-) Essays on Marketing for Social GoodA Ghosh Dastidar2022