Ayman Bazzi

Ayman Bazzi

Beirut Arab University - Beirut / Lebanon
Business & Management / Marketing
AD Scientific Index ID: 5063832
جامعة بيروت العربية
person_outline Ayman Bazzi's MOST POPULAR ARTICLES
1-) The influence of employer branding on employer attractiveness and employee engagement and retention: Ten years of literatureNF Easa, AM BazziInternational Journal of Customer Relationship Marketing and Management …, 2020162020
2-) COVID-19 and lack of socialization: does service innovation become an imperative for universities?NF Easa, AM BazziInternational Journal of Disruptive Innovation in Government 1 (2), 82-103, 202182021
3-) STUDENTS’LOYALTY: DOES VALUE CO-CREATION IN HIGHER EDUCATION INSTITUTIONS MATTER?AM Bazzi, AA Ali, N MostaphaBAU Journal-Society, Culture and Human Behavior 3 (2), 7, 202232022
4-) CUSTOMERS LOYALTY: DOES VALUE CO-CREATION BECOME INDISPENSABLE FOR UNIVERSITIES?AM Bazzi, AA Ali, N MostaphaBAU Journal-Creative Sustainable Development 3 (1), 5, 202112021
5-) Applying consumer-based brand equity in private universities branding: an empirical studyAEA Ali, AM BazziInternational Journal of Business Innovation and Research 32 (4), 497-524, 20232023