Ayşegül Özsomer Tunalı

Ayşegül Özsomer Tunalı

Koç University - İstanbul / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 61101
Koç Üniversitesi
person_outline Ayşegül Özsomer Tunalı's MOST POPULAR ARTICLES
1-) The effects of entrepreneurial proclivity and market orientation on business performanceK Matsuno, JT Mentzer, A ÖzsomerJournal of marketing 66 (3), 18-32, 200217332002
2-) The interplay between global and local brands: A closer look at perceived brand globalness and local iconnessA ÖzsomerJournal of International Marketing 20 (2), 72-95, 20123942012
3-) Global brand purchase likelihood: A critical synthesis and an integrated conceptual frameworkA Özsomer, S AltarasJournal of International Marketing 16 (4), 1-28, 20083772008
4-) What makes firms more innovative? A look at organizational and environmental factorsA Özsomer, RJ Calantone, A Di BonettoJournal of business & industrial marketing 12 (6), 400-416, 19974061997
5-) Country-of-origin effects on product evaluations: A sequel to Bilkey and Nes reviewA Ozsomer, ST CavusgilEnhancing knowledge development in marketing 2 (1991), 269-277, 19913481991