B Ramaseshan

B Ramaseshan

Curtin University - Bentley / Australia
Business & Management / Marketing
AD Scientific Index ID: 938
person_outline B Ramaseshan's MOST POPULAR ARTICLES
1-) Managing brands and customer engagement in online brand communitiesJ Wirtz, A Den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ...Journal of service Management, 20138842013
2-) Customer equity drivers and future salesV Vogel, H Evanschitzky, B RamaseshanJournal of marketing 72 (6), 98-108, 20086412008
3-) Consequences of customer loyalty to the loyalty program and to the companyH Evanschitzky, B Ramaseshan, DM Woisetschläger, V Richelsen, M Blut, ...Journal of the academy of marketing science 40 (5), 625-638, 20124922012
4-) Towards the identification of customer experience touch point elementsA Stein, B RamaseshanJournal of Retailing and Consumer Services 30, 8-19, 20165502016
5-) Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationshipsB Ramaseshan, A SteinJournal of Brand Management 21, 664-683, 20144722014