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Baba Shiv
Stanford University - Stanford / United States
Business & Management / Marketing
AD Scientific Index ID: 1650344
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Baba Shiv's MOST POPULAR ARTICLES
1-)
Heart and mind in conflict: The interplay of affect and cognition in consumer decision makingB Shiv, A FedorikhinJournal of consumer Research 26 (3), 278-292, 199928281999
2-)
Marketing actions can modulate neural representations of experienced pleasantnessH Plassmann, J O\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'doherty, B Shiv, A RangelProceedings of the national academy of sciences 105 (3), 1050-1054, 200814172008
3-)
Placebo effects of marketing actions: Consumers may get what they pay forB Shiv, Z Carmon, D ArielyJournal of marketing Research 42 (4), 383-393, 20057972005
4-)
Investment behavior and the negative side of emotionB Shiv, G Loewenstein, A Bechara, H Damasio, AR DamasioPsychological science 16 (6), 435-439, 20057972005
5-)
The role of emotion in decision making: A cognitive neuroscience perspectiveN Naqvi, B Shiv, A BecharaCurrent directions in psychological science 15 (5), 260-264, 20066762006
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