Babak Hayati

Babak Hayati

Asian Institute of Management - Makati City / Philippines
Business & Management / Marketing
AD Scientific Index ID: 343045
person_outline Babak Hayati's MOST POPULAR ARTICLES
1-) Exploring the dynamics of antecedents to consumer–brand identification with a new brand Journal of the Academy of Marketing Science 41, 234-252, 2013
2-) Intrafunctional competitive intelligence and sales performance: a social network perspective Journal of Marketing 77 (5), 37-56, 2013
3-) Sales force leadership during strategy implementation: a social network perspective Journal of the Academy of Marketing Science 46, 612-631, 2018
4-) Indulgence versus restraint: The moderating role of cultural differences on the relationship between corporate social performance and corporate financial performance Journal of Global Marketing 32 (2), 83-92, 2019
5-) An update of real-world TV advertising tests Journal of advertising research 49 (2), 201-206, 2009