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Babak Hayati
Asian Institute of Management - Makati City / Philippines
Business & Management / Marketing
AD Scientific Index ID: 343045
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Babak Hayati's MOST POPULAR ARTICLES
1-)
Exploring the dynamics of antecedents to consumer–brand identification with a new brandSK Lam, M Ahearne, R Mullins, B Hayati, N SchillewaertJournal of the Academy of Marketing Science 41 (2), 234-252, 20133322013
2-)
Intrafunctional competitive intelligence and sales performance: a social network perspectiveM Ahearne, SK Lam, B Hayati, F KrausJournal of Marketing 77 (5), 37-56, 20131022013
3-)
Sales force leadership during strategy implementation: a social network perspectiveB Hayati, Y Atefi, M AhearneJournal of the Academy of Marketing Science 46 (4), 612-631, 2018432018
4-)
Indulgence versus restraint: The moderating role of cultural differences on the relationship between corporate social performance and corporate financial performanceJ Sun, S Yoo, J Park, B HayatiJournal of Global Marketing 32 (2), 83-92, 2019552019
5-)
An update of real-world TV advertising testsY Hu, LM Lodish, AM Krieger, B HayatiJournal of advertising research 49 (2), 201-206, 2009242009
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