Babu George

Babu George

Alcorn State University - Lorman / United States
Business & Management / Marketing
AD Scientific Index ID: 880946
person_outline Babu George's MOST POPULAR ARTICLES
1-) What determines tourist adoption of smartphone apps? An analysis based on the UTAUT-2 framework Journal of Hospitality and Tourism Technology 9 (1), 50-64, 2018
2-) Managing the strategic transformation of higher education through artificial intelligence Administrative Sciences 13 (9), 196, 2023
3-) The evolution of destination branding: A review of branding literature in tourism Journal of Tourism, Heritage & Services Marketing 3 (1), 9-17, 2017
4-) Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers Young Consumers 11 (4), 291-306, 2010
5-) Artificial intelligence and robotics technology in the hospitality industry: Current applications and future trends Digital transformation in business and society: Theory and cases, 211-228, 2019