Bang Nguyen-Viet|Nguyễn Viết Bằng

Bang Nguyen-Viet|Nguyễn Viết Bằng

University of Economics Ho Chi Minh City - Ho Chi Minh City / Vietnam
Economics & Econometrics / Economics
AD Scientific Index ID: 4756786
Trường Đại Học Kinh Tế TP Hồ Chí Minh
person_outline Bang Nguyen-Viet|Nguyễn Viết Bằng's MOST POPULAR ARTICLES
1-) Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact Cogent Business & Management 7 (1), 1796249, 2020
2-) The impact of green marketing mix elements on green customer based brand equity in an emerging market Asia-Pacific Journal of Business Administration 15 (1), 96-116, 2023
3-) Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing Business Strategy and the Environment 32 (4), 2420-2433, 2023
4-) Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity Journal of Food Products Marketing 28 (2), 87-103, 2022
5-) Understanding online purchase intention: the mediating role of attitude towards advertising Cogent Business & Management 9 (1), 2095950, 2022