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Bang Nguyen
Oxford Brookes University - Oxford / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4992478
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Bang Nguyen's MOST POPULAR ARTICLES
1-)
Wearable technologies: The role of usefulness and visibility in smartwatch adoption SHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S Lade Computers in Human Behavior 65, 276-284, 2016 5402016
2-)
Constituents and consequences of smart customer experience in retailingSK Roy, MS Balaji, S Sadeque, B Nguyen, TC MelewarTechnological Forecasting and Social Change 124, 257-270, 20173292017
3-)
Health and cosmetics: Investigating consumers’ values for buying organic personal care productsE Ghazali, PC Soon, DS Mutum, B NguyenJournal of Retailing and Consumer Services 39, 154-163, 20173922017
4-)
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capabilityB Nguyen, X Yu, TC Melewar, J ChenIndustrial Marketing Management 51, 11-25, 20153812015
5-)
Consumer-based chain restaurant brand equity, brand reputation, and brand trustSH Han, B Nguyen, TJ LeeInternational Journal of Hospitality Management 50, 84-93, 20153812015
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