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Barbara Bickart
AD Scientific Index 2024
Business & Management / Marketing
Boston University - Boston / United States
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Barbara Bickart's MOST POPULAR ARTICLES
1-)
Internet forums as influential sources of consumer informationB Bickart, RM SchindlerJournal of interactive marketing 15 (3), 31-40, 200130272001
2-)
Published word of mouth: Referable, consumer-generated information on the InternetRM Schindler, B BickartOnline consumer psychology: Understanding and influencing consumer behavior …, 20055602005
3-)
Perceived helpfulness of online consumer reviews: The role of message content and styleRM Schindler, B BickartJournal of Consumer Behaviour 11 (3), 234-243, 20124162012
4-)
Brand equity dilution: retailer display and context brand effectsL Buchanan, CJ Simmons, BA BickartJournal of Marketing Research 36 (3), 345-355, 19993561999
5-)
Green eco-seals and advertising persuasionBA Bickart, JA RuthGreen Advertising and the Reluctant Consumer, 44-60, 20162962016
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