Bárbara Castillo-Abdul

Bárbara Castillo-Abdul

Universidad Rey Juan Carlos - Móstoles / Spain
Business & Management / Business Administration
AD Scientific Index ID: 4887341
King Juan Carlos University
person_outline Bárbara Castillo-Abdul's MOST POPULAR ARTICLES
1-) Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on InstagramB Castillo-Abdul, A Pérez-Escoda, E Núnez-BarriopedroMedia and Communication 10 (1), 2022642022
2-) Learning Leaders: Teachers or Youtubers? Participatory Culture and STEM Competencies in Italian Secondary School StudentsJ Gil-Quintana, V Malvasi, B Castillo-Abdul, LM Romero-RodríguezSustainability 18, s/p, 2020622020
3-) Kid influencer in Spain:Understanding the themes they address and preteens’ engagement with their YouTube channelsB Castillo-Abdul, LM Romero-Rodríguez, AM Larrea-AyalaHeliyon 6 (S/N), e05056, 2020492020
4-) Influence and relationship between Branded Content and the social media consumer interactions of the luxury fashion brand Manolo BlahnikB Castillo-Abdul, M Bonilla-del-Río, E Núñez BarriopedroPublications 9 (10), s/p, 2021532021
5-) Social media fostering happiness management: three luxury brands case study on InstagramB Castillo-Abdul, A Pérez-Escoda, S CivilaCorporate Governance, 2021382021