Barbara Loken

Barbara Loken

University of Minnesota Twin Cities - Minneapolis / United States
Business & Management / Marketing
AD Scientific Index ID: 4679293
person_outline Barbara Loken's MOST POPULAR ARTICLES
1-) Use of mass media campaigns to change health behaviour The lancet 376 (9748), 1261-1271, 2010
2-) A process-tracing study of brand extension evaluation Journal of marketing research 28 (1), 16-28, 1991
3-) Diluting brand beliefs: when do brand extensions have a negative impact? Journal of marketing 57 (3), 71-84, 1993
4-) Alternative approaches to understanding the determinants of typicality Journal of Consumer research 17 (2), 111-126, 1990
5-) Analyzing ethical decision making in marketing Journal of Business research 19 (2), 83-107, 1989