Barira Bakhtawar

Barira Bakhtawar

Lahore College for Women University - Lahore / Pakistan
Business & Management / Communications and Media Studies
AD Scientific Index ID: 4922398
لاہور کالج برائے خواتین یونیورسٹی
person_outline Barira Bakhtawar's MOST POPULAR ARTICLES
1-) Movie Industry Economics: How Data Analytics Can Help Predict Movies’ Financial SuccessPC Murschetz, C Bruneel, JL Guy, D Haughton, N Lemercier, ...Nordic Journal of Media Management 1 (3), 339-359, 202022020
2-) Gratifications behind Sharing of Fake News on Social Media Regarding Covid-19B Bakhtawar, F Latif, S AsgherPakistan Languages and Humanities Review 6 (2), 908-921, 202212022
3-) An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of PakistanB Bakhtawar, F Latif, A KamalThe Lahore Journal of Business 10 (1), 121-147, 202112021
4-) Content Niching of AM/FM Vs. Digital-Only Audio Media in Pakistan: An Empirical Analysis of Competitive Distinctiveness in the Content Available on WebsitesB Bakhtawar, F Latif, PC Murschetz, A KamalInternational Journal on Media Management 24 (4), 251-274, 20222022
5-) Media Business Model Management: A SynopsisBF Murschetz, P.C., Salamzadeh, A., KhanHandbook of Media and Communication Economics., 20222022