Barry Rosen

Barry Rosen

CUNY Baruch College - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 879984
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person_outline Barry Rosen's MOST POPULAR ARTICLES
1-) Social issues and socially responsible investment behavior: A preliminary empirical investigationBN Rosen, DM Sandler, D ShaniJournal of Consumer Affairs 25 (2), 221-234, 19913091991
2-) US brands abroad: An empirical study of global brandingBN Rosen, JJ Boddewyn, EA LouisInternational Marketing Review, 1989711989
3-) A comparison of approaches for setting standards for technological productsBN Rosen, SP Schnaars, D ShaniJournal of Product Innovation Management: An International Publication of …, 1988471988
4-) Global products: when do they make strategic sense?BN RosenADVANCES IN INTERNATIONAL MARKETING 4 (4), 57-71, 1990361990
5-) Participation by US agencies in international brand advertising: An empirical studyBN Rosen, JJ Boddewyn, EA LouisJournal of Advertising 17 (4), 14-22, 1988251988