Bas Donkers

Bas Donkers

Erasmus University - Rotterdam / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 4701118
Erasmus Universiteit
person_outline Bas Donkers's MOST POPULAR ARTICLES
1-) Undervalued or overvalued customers: Capturing total customer engagement value Journal of service research 13 (3), 297-310, 2010
2-) Sample size requirements for discrete-choice experiments in healthcare: a practical guide The Patient-Patient-Centered Outcomes Research 8, 373-384, 2015
3-) Estimating risk attitudes using lotteries: A large sample approach Journal of Risk and uncertainty 22, 165-195, 2001
4-) Predicting customer potential value an application in the insurance industry Decision support systems 32 (2), 189-199, 2001
5-) The effect of acquisition channels on customer loyalty and cross-buying Journal of Interactive Marketing 19 (2), 31-43, 2005