Bashar Gammoh

Bashar Gammoh

University of Toledo - Toledo / United States
Business & Management / Marketing
AD Scientific Index ID: 1680653
person_outline Bashar Gammoh's MOST POPULAR ARTICLES
1-) Consumer evaluation of brand alliance signalsBS Gammoh, KE Voss, G ChakrabortyPsychology & Marketing 23 (6), 465-486, 20062032006
2-) Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual modelPHM Pham, BS GammohInternational Journal of Internet Marketing and Advertising 9 (4), 321-337, 20152132015
3-) Building brands through brand alliances: does a second ally help?KE Voss, BS GammohMarketing Letters 15 (2-3), 147-159, 20042052004
4-) In good and bad times: The interpersonal nature of brand love in service relationshipsSJ Long‐Tolbert, BS GammohJournal of Services Marketing 26 (6), 391-402, 20121872012
5-) Drivers and outcomes of brand relationship quality in the context of online social networksI Pentina, BS Gammoh, L Zhang, M MallinInternational Journal of Electronic Commerce 17 (3), 63-86, 20131812013