Basri Rashid

Basri Rashid

Universiti Utara Malaysia - Kedah / Malaysia
Social Sciences / Tourism & Hospitality
AD Scientific Index ID: 364288
Northern University of Malaysia UNIUTAMA
person_outline Basri Rashid's MOST POPULAR ARTICLES
1-) Customer relationship management (CRM) in hotel industry: A framework proposal on the relationship among CRM dimensions, marketing capabilities and hotel performance International review of management and marketing 2 (4), 220-230, 2012
2-) Assessing the influence of customer relationship management (CRM) dimensions on organization performance: An emperical study in the hotel industry Journal of Hospitality and Tourism Technology 4 (3), 228-247, 2013
3-) Beyond the motivation theory of destination image Tourism and hospitality management 22 (2), 247-264, 2016
4-) Customer relationship management (CRM) technology and organization performance: Is marketing capability a missing link? An empirical study in the Malaysian hotel industry Asian Social Science 10 (9), 197-212, 2014
5-) Assessing students' knowledge and soft skills competency in the industrial training programme: the employers' perspective Rev. Eur. Stud. 8, 123, 2016