Bassant Eyada

Bassant Eyada

City University College of Ajman - Ajman / United Arab Emirates
Others
AD Scientific Index ID: 4655716
كلية المدينة الجامعية بعجمان
person_outline Bassant Eyada's MOST POPULAR ARTICLES
1-) Brand activism, the relation and impact on consumer perception: A case study on nike advertisingB EyadaInternational Journal of Marketing Studies 12 (4), 30-42, 2020312020
2-) Native advertising: challenges and perspectivesB Eyada, A MillaJournal of Design Sciences and Applied Arts 1 (1), 67-77, 202062020
3-) Advertising in the Metaverse: Opportunities and ChallengesB EyadaInternational Journal of Marketing Studies 15 (1), 22-30, 202372023
4-) Comparative Advertising: Proposed Guidelines for Middle MarketersB Eyada, AC MillaInternational Journal of Marketing Studies 12 (2), 1-23, 202072020
5-) An Empirical study of Banned Advertising in Egypt and Violated MoralsB EyadaInternational Design Journal 8 (2), 27-37, 201862018