Bawa Anupam, Anupam Bawa,A Bawa

Bawa Anupam, Anupam Bawa,A Bawa

Panjab University - Chandigarh / India
Business & Management / Marketing
AD Scientific Index ID: 4343986
पंजाब यूनिवर्सिटी
person_outline Bawa Anupam, Anupam Bawa,A Bawa's MOST POPULAR ARTICLES
1-) Consumer ethnocentrism: CETSCALE validation and measurement of extentA BawaVikalpa 29 (3), 43-58, 20042532004
2-) Cognitive dissonance and the marketing of services: Some issuesA Bawa, P KansalJournal of Services Research 8 (2), 31-51, 201290*2012
3-) Measurement of Brand Equity of Services- Scale Construction and ValidationP Nath, A BawaJournal of Services Research 11 (2), 135-154, 2011232011
4-) Narrative worlds of frugal consumers: Unmasking romanticized spirituality to reveal responsibilization and de-politicizationS Jagannathan, A Bawa, R RaiJournal of business ethics 161 (1), 149-168, 2020262020
5-) Corporate philanthropy: A study of consumer perceptionsM Rampal, A BawaVision 12 (2), 23-33, 2008252008