Beata Reformat

Beata Reformat

University of Economics in Katowice - Katowice / Poland
Economics & Econometrics / Economics
AD Scientific Index ID: 4906919
Uniwersytet Ekonomiczny w Katowicach
person_outline Beata Reformat's MOST POPULAR ARTICLES
1-) The influence of brand awareness and brand image on brand equity–an empirical study of logistics service providers Journal of Economics and Management, 96-119, 2018
2-) Development trends and potential in the field of virtual tourism after the COVID-19 pandemic: Generation Z example Sustainability 15 (3), 1889, 2023
3-) The idea of smart shopping-the generation of smart consumers Studia Ekonomiczne, 166-175, 2013
4-) E-turystyka i uwarunkowania jej rozwoju w Polsce–wybrane aspekty analizy Studia Ekonomiczne, 74-89, 2015
5-) Information and communication technologies as a source of marketing innovations in retail–trends Journal of economics and management 23, 45-53, 2016