Beata Zatwarnicka-Madura

Beata Zatwarnicka-Madura

Rzeszow University of Technology - Rzeszów / Poland
Business & Management / Marketing
AD Scientific Index ID: 5271393
Politechnika Rzeszowska
person_outline Beata Zatwarnicka-Madura's MOST POPULAR ARTICLES
1-) Influencer marketing as a tool in modern communication—possibilities of use in green energy promotion amongst poland’s generation ZB Zatwarnicka-Madura, R Nowacki, I WojciechowskaEnergies 15 (18), 6570, 2022342022
2-) Strategic and operational levels of CSR marketing communication for sustainable orientation of a company: a case study from BangladeshB Zatwarnicka-Madura, D Siemieniako, E Glińska, Y SazonenkaSustainability 11 (2), 555, 2019342019
3-) Storytelling and its impact on effectiveness of advertisingB Zatwarnicka-Madura, R NowackiICoM 2018 8th International Conference on Management, 694, 2018312018
4-) Brand image vs. consumer trustB Zatwarnicka-Madura, J Stecko, G MentelАктуальні проблеми економіки, 237-245, 2016282016
5-) Techniki sprzedaży osobistejB Zatwarnicka-MaduraWydawnictwa Fachowe CeDeWu, 2004162004