Beatriz Casais

Beatriz Casais

Universidade do Minho - Braga / Portugal
Business & Management / Marketing
AD Scientific Index ID: 4369864
University of Minho
person_outline Beatriz Casais's MOST POPULAR ARTICLES
1-) Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodationB Casais, J Fernandes, M SarmentoJournal of Hospitality and Tourism Management 42, 51-57, 2020732020
2-) Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationshipR Conde, B CasaisJournal of business research 158, 113708, 20231342023
3-) The importance of user-generated photos in restaurant selectionB Oliveira, B CasaisJournal of Hospitality and Tourism Technology 10 (1), 2-14, 20181212018
4-) DIGITAL CONTENT MARKETING: CONCEPTUAL REVIEW AND RECOMMENDATIONS FOR PRACTITIONERSAR Lopes, B CasaisAcademy of Strategic Management Journal 21 (2), 20221122022
5-) Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in PortoB Casais, P MonteiroPlace Branding and Public Diplomacy 15, 229-237, 20191062019