Begum Kaplan

Begum Kaplan

Lynn University - Boca Raton / United States
Business & Management / Marketing
AD Scientific Index ID: 4714817
person_outline Begum Kaplan's MOST POPULAR ARTICLES
1-) Mindful consumption: Three consumer segment views Australasian Marketing Journal 28 (1), 3-10, 2020
2-) Shades of awe: The role of awe in consumers' pro‐environmental behavior Journal of Consumer Behaviour 23 (2), 540-555, 2024
3-) The influence of religiosity on consumers' evaluations of brands using artificial intelligence Psychology & Marketing 39 (11), 2055-2071, 2022
4-) Motivating sustainable behaviors: The role of religiosity in a cross‐cultural contextB Kaplan, ES IyerJournal of Consumer Affairs 55 (3), 792-820, 2021172021
5-) We beat the cops in GTA: Po (ludic) al activism in the age of video gamesM Demirbag-Kaplan, B Kaplan-OzConvergence 24 (6), 623-647, 2018132018