Behnam Forouhandeh

Behnam Forouhandeh

University of Wollongong - Wollongong / Australia
Business & Management / Marketing
AD Scientific Index ID: 5271725
person_outline Behnam Forouhandeh's MOST POPULAR ARTICLES
1-) The Online Shopping Adoption: Barriers And AdvantagesB Forouhandeh, H Nejatian, K Ramanathan2nd International Conference on Business and Economic Research Proceeding, 2011122011
2-) Determining Advertisement’s Efficiency: Celebrity Endorsement Versus Non-celebrity ModelsB Forouhandeh, H Nejatian, K Ramanathan, B Forouhandeh2nd International Conference on Business and Economic Research Proceeding, 2011112011
3-) Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspectiveM Ertz, É Boily, S Sun, E SarigöllüEuropean Journal of Marketing 56 (10), 2721-2748, 202282022
4-) Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketingM Mehmet, T Heffernan, J Algie, B ForouhandehJournal of Social Marketing, 2021102021
5-) Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ languageB Forouhandeh, RJ Clarke, NL ReynoldsEuropean Journal of Marketing, 202212022