Belinda Senooane

Belinda Senooane

University of South Africa - Pretoria / South Africa
Business & Management / Marketing
AD Scientific Index ID: 4914639
Universiteit van Suid-Afrika
person_outline Belinda Senooane's MOST POPULAR ARTICLES
1-) The impact of corporate social responsibility on brand loyaltyB Dapi, MA PhiriJournal of governance and regulation 4 (4), 8-16, 2015312015
2-) Corporate social responsibility as a practicality of Ubuntu to build brand loyalty: a case of mobile telecommunication in South AfricaB SenooaneMediterranean Journal of Social Sciences 5 (25), 167, 201462014
3-) Integrated marketing communication as the key component to building customer based brand equity.BC Dapi22012
4-) Bringing Children into the Sociology of Consumption: A Symbolic Consumption PerspectiveB Senooane, J WiidJournal of Marketing and Consumer Behaviour in Emerging Markets 2 (17), 46-65, 202312023
5-) Do Demographics Matter in Childhood Attitudes on Materialism? Understanding South African Tween ConsumersB SenooaneInternational Journal of Professional Business Review: Int. J. Prof. Bus …, 202312023