Ben Paul Gutierrez

Ben Paul Gutierrez

University of the Philippines - Quezon / Philippines
Business & Management / Marketing
AD Scientific Index ID: 4493288
Pamantasan ng Pilipinas
person_outline Ben Paul Gutierrez's MOST POPULAR ARTICLES
1-) Determinants of planned and impulse buying: the case of the Philippines Asia Pacific Management Review 9 (6), 1061-1078, 2004
2-) Diversification strategies of large business groups in the Philippines Philippine Management Review 20, 2013
3-) A research framework for evaluating the competitiveness of developing countries: An example of the Philippines Asia Pacific Management Review 9 (20), 301-321, 2004
4-) Identifying shopping problems and improving retail patronage among urban filipino customers Philippine Management Review 17 (1), 66-79, 2010
5-) In-store media: How effective are they? Evidence from the Philippines Philippine Management Review 15 (1), 65-82, 2008