Beng Soo Ong

Beng Soo Ong

California State University Fresno - Fresno / United States
Business & Management / Marketing
AD Scientific Index ID: 836571
California State University, Fresno CSUF
person_outline Beng Soo Ong's MOST POPULAR ARTICLES
1-) The antecedents of consumer expectations of services: an empirical study across four industriesKE Clow, DL Kurtz, J Ozment, BS OngJournal of Services Marketing, 19972381997
2-) Should product placement in movies be banned?B Ong, D MeriJournal of Promotion Management 2 (3-4), 159-176, 19951971995
3-) Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethicsML GalicianRoutledge, 20041722004
4-) The perceived influence of user reviews in the hospitality industryB OngJournal of Hospitality Marketing & Management 21 (5), 463-485, 20121642012
5-) Consumer perceptions of bonus packs: an exploratory analysisB Ong, F Ho, C TrippJournal of Consumer Marketing 14 (2), 102-112, 1997831997