Benjamin Österle

Benjamin Österle

University of Twente - Enschede / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 5529723
Universiteit Twente
person_outline Benjamin Österle's MOST POPULAR ARTICLES
1-) Brand worlds: Introducing experiential marketing to B2B branding Industrial Marketing Management 72, 71-98, 2018
2-) The dynamic nature of brand experience Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
3-) Usability of Automated Driving Functions: A User Experience Study Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
4-) An inquiry into brand worlds in industrial marketing 32nd Annual IMP Conference 2016, 2016
5-) An inquiry into brand worlds in industrial marketingB Österle, M Kuhn, J Henseler32nd Annual IMP Conference 2016, 201622016