Benoit Séguin

Benoit Séguin

Université d'Ottawa - Ottawa / Canada
Education / Physical Education and Sport Science
AD Scientific Index ID: 649103
University of Ottawa
person_outline Benoit Séguin's MOST POPULAR ARTICLES
1-) Social media scholarship in sport management research: A critical review Journal of Sport Management 29 (6), 601-618, 2015
2-) The Olympic brand, ambush marketing and clutter International Journal of Sport Management and Marketing 4 (1), 62-84, 2008
3-) Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL Communication & Sport 7 (1), 80-109, 2019
4-) Determinants of sport participation among Canadian adolescents Sport management review 11 (3), 277-307, 2008
5-) Profiling major sport event visitors: The 2002 Commonwealth Games Journal of sport tourism 12 (1), 5-23, 2007