Bernadette Van Ewijk

Bernadette Van Ewijk

University of Amsterdam - Amsterdam / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 5271649
Universiteit van Amsterdam
person_outline Bernadette Van Ewijk's MOST POPULAR ARTICLES
1-) Do online behavior tracking or attitude survey metrics drive brand sales? An integrative model of attitudes and actions on the consumer boulevardK Pauwels, B Van EwijkMarketing Science Institute Working Paper Series 13 (118), 1-49, 2013452013
2-) Enduring attitudes and contextual interest: When and why attitude surveys still matter in the online consumer decision journeyK Pauwels, B Van EwijkJournal of Interactive Marketing 52 (1), 20-34, 2020232020
3-) Online display advertising for CPG brands:(When) does it work?BJ Van Ewijk, A Stubbe, E Gijsbrechts, MG DekimpeInternational Journal of Research in Marketing 38 (2), 271-289, 2021242021
4-) The rise of online grocery shopping in China: Which brands will benefit?BJ Van Ewijk, JBEM Steenkamp, E GijsbrechtsJournal of International Marketing 28 (2), 20-39, 2020232020
5-) What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industryBJ Van Ewijk, E Gijsbrechts, JBEM SteenkampInternational Journal of Research in Marketing 39 (1), 288-312, 2022122022