Bernadette Van Ewijk

Bernadette Van Ewijk

University of Amsterdam - Amsterdam / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 5271649
Universiteit van Amsterdam
person_outline Bernadette Van Ewijk's MOST POPULAR ARTICLES
1-) Do online behavior tracking or attitude survey metrics drive brand sales? An integrative model of attitudes and actions on the consumer boulevard Marketing Science Institute Working Paper Series 13 (118), 1-49, 2013
2-) Enduring attitudes and contextual interest: When and why attitude surveys still matter in the online consumer decision journey Journal of Interactive Marketing 52 (1), 20-34, 2020
3-) Online display advertising for CPG brands:(When) does it work? International Journal of Research in Marketing 38 (2), 271-289, 2021
4-) The rise of online grocery shopping in China: Which brands will benefit? Journal of International Marketing 28 (2), 20-39, 2020
5-) What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry International Journal of Research in Marketing 39 (1), 288-312, 2022