Bernd Skiera

Bernd Skiera

Goethe University Frankfurt - Frankfurt / Germany
Engineering & Technology / Electrical & Electronic Engineering
AD Scientific Index ID: 4365471
Goethe-Universität Frankfurt
person_outline Bernd Skiera's MOST POPULAR ARTICLES
1-) The impact of new media on customer relationshipsT Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...Journal of service research 13 (3), 311-330, 201022162010
2-) Managing customer relationships in the social media era: Introducing the social CRM houseEC Malthouse, M Haenlein, B Skiera, E Wege, M ZhangJournal of interactive marketing 27 (4), 270-280, 201310732013
3-) Measuring consumers\' willingness to pay at the point of purchaseK Wertenbroch, B SkieraJournal of marketing research 39 (2), 228-241, 200211732002
4-) Seeding strategies for viral marketing: An empirical comparisonO Hinz, B Skiera, C Barrot, JU BeckerJournal of marketing 75 (6), 55-71, 201110172011
5-) Referral programs and customer valueP Schmitt, B Skiera, C Van den BulteJournal of marketing 75 (1), 46-59, 20117212011