Bert Weijters

Bert Weijters

Ghent University - Ghent / Belgium
Business & Management / Marketing
AD Scientific Index ID: 1400731
Universiteit Gent
person_outline Bert Weijters's MOST POPULAR ARTICLES
1-) A new measure of brand personalityM Geuens, B Weijters, K De WulfInternational journal of research in marketing 26 (2), 97-107, 200910622009
2-) The effect of rating scale format on response styles: The number of response categories and response category labelsB Weijters, E Cabooter, N SchillewaertInternational Journal of Research in Marketing 27 (3), 236-247, 20108352010
3-) Determinants and outcomes of customers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' use of self-service technology in a retail settingB Weijters, D Rangarajan, T Falk, N SchillewaertJournal of Service Research 10 (1), 3-21, 20075302007
4-) Misresponse to reversed and negated items in surveys: A reviewB Weijters, H BaumgartnerJournal of Marketing Research 49 (5), 737-747, 20124502012
5-) Reversed item bias: an integrative model.B Weijters, H Baumgartner, N SchillewaertPsychological methods 18 (3), 320, 20134172013