Bertrand Belvaux

Bertrand Belvaux

Université de Bourgogne - Dijon / France
Business & Management / Marketing
AD Scientific Index ID: 918296
University of Burgundy
person_outline Bertrand Belvaux's MOST POPULAR ARTICLES
1-) Les recommandations d\'internautes comme source d\'information. Quel impact sur les entrées des films au cinéma?B Belvaux, S MarteauxRecherche et Applications en Marketing (French Edition) 22 (3), 65-82, 200758*2007
2-) Du e-commerce au multi-canal. Les différentes implications d\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'internet dans le processus d\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'achat du consommateurB BelvauxRevue Française du Marketing 209 (4/5), 49-68, 2006562006
3-) Crosscanal et omnicanal. La digitalisation de la relation clientB Belvaux, JF NotebaertDunod, 201548*2015
4-) Privacy paradox et adoption de technologies intrusives. Le cas de la géolocalisation mobileS Hérault, B BelvauxDécisions Marketing 74, 67-82, 2014482014
5-) Noise traders and smart money: Evidence from online searchesF Hervé, M Zouaoui, B BelvauxEconomic Modelling 83, 141-149, 2019382019