Bertrand Urien

Bertrand Urien

Université de Brest - Brest / France
Business & Management / Marketing
AD Scientific Index ID: 924111
University of Western Brittany
person_outline Bertrand Urien's MOST POPULAR ARTICLES
1-) Generativity and self‐enhancement values in eco‐friendly behavioral intentions and environmentally responsible consumption behaviorB Urien, W KilbournePsychology & marketing 28 (1), 69-90, 20112792011
2-) The use of visual warnings in social marketing: The case of tobaccoK Gallopel-Morvan, P Gabriel, M Le Gall-Ely, S Rieunier, B UrienJournal of Business Research 64 (1), 7-11, 20111552011
3-) Le consommateur vit dans un monde en couleursR Divard, B UrienRecherche et Applications en Marketing (French Edition) 16 (1), 3-24, 20011302001
4-) The institutional foundations of materialism in western societies: A conceptualization and empirical testWE Kilbourne, MJ Dorsch, P McDonagh, B Urien, A Prothero, ...Journal of Macromarketing 29 (3), 259-278, 20091182009
5-) Le risque alimentaire perçu comme risque vital de consommation: Émergences, adaptation et gestionM Bergadaà, B UrienRevue française de gestion, 127-144, 2006822006