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Beth Cianfrone
AD Scientific Index 2024
Education / Physical Education and Sport Science
Georgia State University - Atlanta / United States
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Beth Cianfrone's MOST POPULAR ARTICLES
1-)
Differential effects of television commercials, athlete endorsements, and venue signage during a televised action sports eventBA Cianfrone, JJ ZhangJournal of Sport Management 20 (3), 322-344, 2006101*2006
2-)
Effectiveness of in-game advertisements in sport video games: An experimental inquiry on current gamersBA Cianfrone, GT Trail, JJ Zhang, RJ LutzInternational Journal of Sport Communication 1 (2), 195-218, 2008682008
3-)
The effectiveness of social media marketing: The impact of Facebook status updates on a campus recreation eventKS Bayne, BA CianfroneRecreational Sports Journal 37 (2), 147-159, 201356*2013
4-)
Analysing the effects of advertising type and antecedents on attitude towards advertising in sportG Bennett, M Ferreira, Y Tsuji, R Siders, B CianfroneInternational Journal of Sports Marketing and Sponsorship 8 (1), 56-75, 2006592006
5-)
Dimensions of motivation associated with playing sport video games: Modification and extension of the Sport Video Game Motivation ScaleBA Cianfrone, JJ Zhang, Y Jae KoSport, Business and Management: An International Journal 1 (2), 172-189, 2011462011
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